Linton Road Advisory — Consulting for businesses and investors focused on business services and software.
Consulting for businesses and investors focused on business services and software.
Founder experience across HVAC, home improvement, pest control, consumer software, and online marketplaces.
Services
What I do.
- 01
Investors
- Market and competitive mapping
- Financial scenario modelling
- Channel checks with key industry stakeholders
- Unit-economics and margin review
- 02
Businesses
- AI strategy quick wins and longer term planning
- Customer journey mapping and evaluation
- Hiring, compensation plans, and retention
- Reporting that a non-finance owner can actually use
Sectors
Where I focus.
Service businesses
Businesses where the biggest thing you sell is people: the ones who show up and do the work.
- HVAC
- Home improvement
- Pest control
- Education
- Home care
- Landscaping
- Staffing
- Cleaning & facilities
Software businesses
Companies that build the software those businesses run on, and the marketplaces that bring them customers.
- Vertical software
- Online marketplaces
- Field service tools
- Scheduling & dispatch
- Payments
- Workforce & HR